Author Archives: Mobi

First-time Mobile Marketing: What Challenges You?

Many businesses and marketers are now making their first foray into mobile marketing. So what are the challenges of partaking in mobile marketing for the first time? Continue reading

Posted in Opinion | Tagged , , | 23 Comments

Should I Integrate My Traditional and Mobile Marketing?

Mobile marketing is a worldwide phenomenon, transcending ages, cultural backgrounds, and personal interests. Many are now asking, “Should my mobile marketing be integrated with my existing marketing strategies?” Continue reading

Posted in Opinion, Q & A | Tagged , , , , , | 201 Comments

Is Mobile a Medium or Merely a Strategy?

Mobile: one of today’s most successful marketing tools. However, as one of the world’s leading advertising markets, there is some ambiguity when it comes to defining it. Is mobile a medium, or is it merely a strategy? Continue reading

Posted in Opinion, Q & A | Tagged , | 9 Comments

Keeping Customer Attention: Why Mobile Marketing is Best

Getting your brand in front of your consumers needs to allow for how they view information in the marketplace. Mobile marketing is fast becoming King, as businesses need to find ways to connect with customers. Continue reading

Posted in Opinion | Tagged , , , | 15 Comments

Why you can’t ignore SMS marketing any longer

Email marketing isn’t as powerful as it used to be if most teenagers prefer to communicate with instant messaging, SMS and social networks. But SMS marketing could be a viable alternative to email. Continue reading

Posted in Opinion | Tagged , | 69 Comments

Common SMS Marketing Mistakes – Part 1

Before rushing headlong into SMS marketing, it is useful to find out what some of its common mistakes are. So what should we avoid in SMS marketing? Continue reading

Posted in Opinion | Tagged , | 30 Comments

McDonald’s advertising: Why you are the most important thing in the ad

Interactivity is getting more and more popular in advertising. Interactive advertising can be iPhone-based augmented reality campaigns like Red Bull’s app (which lets you build a 3D racing track by scanning barcodes of Red Bull cans). Interactive advertising is also this McDonald’s advertising for all-night opening times. Continue reading

Posted in Industry News | Tagged , | 60 Comments

David Berkowitz from AdAge: Your Mobile Marketing Plan in Four Easy Steps

For most marketers, planning a mobile program is a relatively new exercise. Even for marketers with years of experience with mobile, questions will arise: which channels, tactics and vendors to use? Marketers can build a mobile plan by answering four questions that lead to figuring out how to make the most out of mobile. Continue reading

Posted in Industry News, Q & A | Tagged , , | 2 Comments

Dan Butcher (Mobile Marketer): 7 key trends mobile marketers need to know

NEW YORK – An eMarketer analyst revealed seven key trends that mobile marketers need to know during a keynote address at the digiday: Mobile conference.
Noah Elkin, senior analyst at eMarketer, New York, offered up the following list of trends shaping the mobile marketing space: Continue reading

Posted in Industry News | Tagged , , , | 14 Comments

Everything you wanted to know about MOBILE COUPONS (but didn’t know you should ask)

What are mobile coupons? Why do they walk all over the 2% redemption rate of print coupons? How can they help your organisation? Continue reading

Posted in Industry News | Tagged , | 6 Comments