Category Archives: Industry News

Mobile Payments: Google vs. Apple in New Mobile Marketing Tool

Google released the news yesterday that their new mobile marketing venture is to create a mobile payment system, possibly for release before Apple’s. Continue reading

Posted in Industry News, Opinion | Tagged , , , , | 267 Comments

How Does Google Measure Advertising Response?

Or, how do the rest of us measure advertising response? Many marketers and advertisers can only guess when trying to measure advertising response. But of course, it’s not ideal to measure advertising response based on speculative figures. Continue reading

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New McDonald’s Uses SMS Marketing to Promote and Recruit

McDonald’s promoted a new store using SMS marketing, got 12,000 customers per week- about 2800 more than the average! They also received 600 resumes via SMS. Continue reading

Posted in Case Studies, Industry News | Tagged , , | 240 Comments

US: 1/3 of Android, iPhone Apps Used Before Getting Out of Bed

A recent report by Ericsson claims that 35% of US Android and iPhone users interact with an app before even getting out of bed in the morning. Continue reading

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3 Mobile Marketing Lessons From Group Buying Deals

Group buying deals are massive- take Spreets’s $40 million sale and Groupon’s app giveaway. What does this teach us about mobile marketing? Continue reading

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The Loop wins an AIMIA: Young advertisers prove they can advertise themselves

The Loop’s recent AIMIA for ‘Best Enterprise’ means social networking is more important than traditional jobseeking methods, particularly for young advertisers. Continue reading

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McDonald’s advertising: Why you are the most important thing in the ad

Interactivity is getting more and more popular in advertising. Interactive advertising can be iPhone-based augmented reality campaigns like Red Bull’s app (which lets you build a 3D racing track by scanning barcodes of Red Bull cans). Interactive advertising is also this McDonald’s advertising for all-night opening times. Continue reading

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SMS Mobile Marketing Opt-ins are Everywhere

Recently, I read a business-to-business blog about opting-in customers from everywhere, and that a great tool to capitalize on this is via mobile marketing / text marketing. Marketers know that their potential clients have mobile phones, so the most logical … Continue reading

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Mobile Coupons on Direct Mail Offering

Taken from Mobile Marketer, 27 July 2010:

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David Berkowitz from AdAge: Your Mobile Marketing Plan in Four Easy Steps

For most marketers, planning a mobile program is a relatively new exercise. Even for marketers with years of experience with mobile, questions will arise: which channels, tactics and vendors to use? Marketers can build a mobile plan by answering four questions that lead to figuring out how to make the most out of mobile. Continue reading

Posted in Industry News, Q & A | Tagged , , | 2 Comments