Category Archives: Opinion

First-time Mobile Marketing: What Challenges You?

Many businesses and marketers are now making their first foray into mobile marketing. So what are the challenges of partaking in mobile marketing for the first time? Continue reading

Posted in Opinion | Tagged , , | 23 Comments

Should I Integrate My Traditional and Mobile Marketing?

Mobile marketing is a worldwide phenomenon, transcending ages, cultural backgrounds, and personal interests. Many are now asking, “Should my mobile marketing be integrated with my existing marketing strategies?” Continue reading

Posted in Opinion, Q & A | Tagged , , , , , | 201 Comments

Is Mobile a Medium or Merely a Strategy?

Mobile: one of today’s most successful marketing tools. However, as one of the world’s leading advertising markets, there is some ambiguity when it comes to defining it. Is mobile a medium, or is it merely a strategy? Continue reading

Posted in Opinion, Q & A | Tagged , | 9 Comments

Mobile Payments: Google vs. Apple in New Mobile Marketing Tool

Google released the news yesterday that their new mobile marketing venture is to create a mobile payment system, possibly for release before Apple’s. Continue reading

Posted in Industry News, Opinion | Tagged , , , , | 267 Comments

4 Black-Belt SMS Marketing Tools

Good SMS marketing is a cutting-edge, creative way to connect with customers and boost ad return. Continue reading

Posted in Opinion, Q & A | Tagged , , , , , | 256 Comments

Keeping Customer Attention: Why Mobile Marketing is Best

Getting your brand in front of your consumers needs to allow for how they view information in the marketplace. Mobile marketing is fast becoming King, as businesses need to find ways to connect with customers. Continue reading

Posted in Opinion | Tagged , , , | 15 Comments

How to write a case study that will still be newsworthy in 3 years

Usually any story or case study can only be in the news for less than 10 days. So why are we still talking about Bragster’s guerrilla marketing case study from 2008? And how can we write our own case study to last just as long? Continue reading

Posted in Opinion | Tagged , , | 199 Comments

Why you can’t ignore SMS marketing any longer

Email marketing isn’t as powerful as it used to be if most teenagers prefer to communicate with instant messaging, SMS and social networks. But SMS marketing could be a viable alternative to email. Continue reading

Posted in Opinion | Tagged , | 69 Comments

Common SMS Marketing Mistakes – Part 1

Before rushing headlong into SMS marketing, it is useful to find out what some of its common mistakes are. So what should we avoid in SMS marketing? Continue reading

Posted in Opinion | Tagged , | 30 Comments

Google’s new ‘+1’ button allows ‘black hat’ advertising?

Don’t get me wrong, the ‘+1’ button isn’t necessarily a bad thing. But when everyone is seeing its positives, we need to ask whether it could also open up the Web to ‘black hat’ advertising. Continue reading

Posted in Opinion | Tagged , , | 23 Comments