Category Archives: Q & A

Should I Integrate My Traditional and Mobile Marketing?

Mobile marketing is a worldwide phenomenon, transcending ages, cultural backgrounds, and personal interests. Many are now asking, “Should my mobile marketing be integrated with my existing marketing strategies?” Continue reading

Posted in Opinion, Q & A | Tagged , , , , , | 201 Comments

Is Mobile a Medium or Merely a Strategy?

Mobile: one of today’s most successful marketing tools. However, as one of the world’s leading advertising markets, there is some ambiguity when it comes to defining it. Is mobile a medium, or is it merely a strategy? Continue reading

Posted in Opinion, Q & A | Tagged , | 9 Comments

SMS Marketing Campaigns: Text Reply vs. Email Reply

Most SMS marketing campaigns let you reply to customers via text message. But you can also send them an email reply at the same time. So what’s the difference? Continue reading

Posted in Q & A | Tagged , , | 29 Comments

4 Black-Belt SMS Marketing Tools

Good SMS marketing is a cutting-edge, creative way to connect with customers and boost ad return. Continue reading

Posted in Opinion, Q & A | Tagged , , , , , | 256 Comments

David Berkowitz from AdAge: Your Mobile Marketing Plan in Four Easy Steps

For most marketers, planning a mobile program is a relatively new exercise. Even for marketers with years of experience with mobile, questions will arise: which channels, tactics and vendors to use? Marketers can build a mobile plan by answering four questions that lead to figuring out how to make the most out of mobile. Continue reading

Posted in Industry News, Q & A | Tagged , , | 2 Comments