Monthly Archives: September 2010

SMS Mobile Marketing Opt-ins are Everywhere

Recently, I read a business-to-business blog about opting-in customers from everywhere, and that a great tool to capitalize on this is via mobile marketing / text marketing. Marketers know that their potential clients have mobile phones, so the most logical … Continue reading

Posted in Industry News | Tagged , | 6 Comments

Mobile Coupons on Direct Mail Offering

Taken from Mobile Marketer, 27 July 2010: http://www.mobilemarketer.com/cms/news/messaging/6905.html

Posted in Industry News | Tagged | 13 Comments

David Berkowitz from AdAge: Your Mobile Marketing Plan in Four Easy Steps

For most marketers, planning a mobile program is a relatively new exercise. Even for marketers with years of experience with mobile, questions will arise: which channels, tactics and vendors to use? Marketers can build a mobile plan by answering four questions that lead to figuring out how to make the most out of mobile. Continue reading

Posted in Industry News, Q & A | Tagged , , | 2 Comments

Facebook Pages for Dummies (and why you need to update yours now)

Facebook Pages are different than profiles. You have a profile for you, Jane Doe, but your business can’t have a profile — it can have a Page. A Page is a place to house all the pertinent information about your company. You can include: a company overview, contact info, press releases, videos, blog RSS and company news and status. The most important thing? Customer interaction. Continue reading

Posted in Opinion | Tagged , | 3 Comments

Dan Butcher (Mobile Marketer): 7 key trends mobile marketers need to know

NEW YORK – An eMarketer analyst revealed seven key trends that mobile marketers need to know during a keynote address at the digiday: Mobile conference.
Noah Elkin, senior analyst at eMarketer, New York, offered up the following list of trends shaping the mobile marketing space: Continue reading

Posted in Industry News | Tagged , , , | 14 Comments