Monthly Archives: June 2011

First-time Mobile Marketing: What Challenges You?

Many businesses and marketers are now making their first foray into mobile marketing. So what are the challenges of partaking in mobile marketing for the first time? Continue reading

Posted in Opinion | Tagged , , | 23 Comments

Should I Integrate My Traditional and Mobile Marketing?

Mobile marketing is a worldwide phenomenon, transcending ages, cultural backgrounds, and personal interests. Many are now asking, “Should my mobile marketing be integrated with my existing marketing strategies?” Continue reading

Posted in Opinion, Q & A | Tagged , , , , , | 201 Comments

Is Mobile a Medium or Merely a Strategy?

Mobile: one of today’s most successful marketing tools. However, as one of the world’s leading advertising markets, there is some ambiguity when it comes to defining it. Is mobile a medium, or is it merely a strategy? Continue reading

Posted in Opinion, Q & A | Tagged , | 9 Comments