3 Mobile Marketing Lessons From Group Buying Deals

Group buying deals are taking off. Spreets sold for $40 million to Yahoo in January this year; and marketers and businesspeople alike understood that group buying websites were only starting to make their impact.

Look at Groupon, for example. Between the 10th – 25th of May 2011, Groupon are offering customers a $10 voucher when they buy a deal using the Groupon app. So what does this teach us about mobile marketing?

Mobile Marketing Lesson 1: Uses for apps are growing (and growing)

Desktop Web access is predicted to be overtaken by mobile Web access within the next few years (if not sooner). Apps can leverage this trend, to become Web-connected ‘programs’ for the ‘micro-computers’ that mobile phones have become. This can monetise mobile marketing in ways that haven’t been done before.

Apps are incredibly popular. Currently, there are over 350,000 apps in the iPhone store alone! Unfortunately, they can also be the most expensive and labour-intensive form of mobile marketing; so they are often outside budget for SMEs. What are some mobile marketing lessons for everyone?

Mobile Marketing Lesson 2: Timing is everything

It’s getting unruly in the competition between group buying websites. Eventually their market will reach saturation, and the survivors will be those ahead of the competition. Oh, hold on. Does that sound like every market?

When a new idea shows up (like apps being used for mobile marketing), there is only a short window of opportunity to implement it before everyone else. If Groupon’s app is more popular than, say, an app for Spreets or Scoopon, their mobile marketing promotion will have successfully secured their role as industry leaders. As an emergent technology itself, mobile marketing is great for expanding limits and making everyone else catch up.

Mobile Marketing Lesson 3: Mobilise your offer

A $10 voucher won’t change anyone’s life. But this mobile marketing promotion is going to cost Groupon quite a bit. Why is it worth it? Because unlike print coupons, people actually seek to use mobile marketing coupons.

Print coupon redemption rates are usually around 2%. Fair enough, because they can’t have an especially targeted distribution. But maybe the real problem is this: carrying a little scrap of paper in your wallet everywhere just isn’t practical. By contrast, mobile marketing coupons achieved a 72% redemption rate for the 2010 Brisbane Boat Show in Australia (To view that case study, go to the Australian database of mobile marketing case studies. For inspiration from New Zealand campaign, check out our New Zealand mobile marketing case study database). We know why mobile marketing coupons are popular: targeted distribution, accessible at all times, and no paper scraps.

Overall, Groupon’s mobile marketing campaign will be a success because it is accessible, attractive, and timely. How will this affect the group buying deals market? I wonder if Scoopon and LivingSocial will invest in mobile marketing soon.

This article was written by Emma Rose Smith of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords to advertising that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in.

Click on this link to get free advice on how mobile marketing can improve your business’ advertising.

This entry was posted in Industry News and tagged , , . Bookmark the permalink.

39 Responses to 3 Mobile Marketing Lessons From Group Buying Deals

  1. Jacie says:

    That’s not just logic. That’s really senislbe.

  2. xrumer says:

    There are some interesting points in time in this article but I don’t know if I see all of them center to heart. There is some validity but I will take hold opinion until I look into it further. Good article , thanks and we want more! Added to FeedBurner as well

  3. the written content on this publish is really one particular of the top substance that We have at any time arrive throughout. I adore your submit, I will are available back again to examine for new posts.

  4. Hang Tiede says:

    Usually i dont provide feedback to sites, but yours has some rare content hence wanted to thank you.

  5. I have wanted to post something like this on my site and you have given me an idea. Cheers.

  6. Depending on yourself to make the decisions can really be upsetting and frustrating. It can take many people a long time to build a strong moral system. Frankly it takes more than just happening to happen.

  7. It’s appropriate time to make some plans for the future and it’s time to be happy. I have read this post and if I could I desire to suggest you few interesting things or suggestions. Maybe you can write next articles referring to this article. I wish to read even more things about it!

  8. Hello there, just become aware of your weblog thru Google, and found that it is really informative. I¡¯m gonna watch out for brussels. I¡¯ll be grateful for those who continue this in future. Lots of folks will probably be benefited out of your writing. Cheers!

  9. Oh wise and knowledgeable one I am now at your service. Anything else your Highness?

  10. buy viagra says:

    Excellent items from you, man. I’ve take note your stuff prior to and you are just too great. I actually like what you’ve obtained here, really like what you are saying and the best way by which you are saying it. You’re making it enjoyable and you continue to care for to keep it wise. I cant wait to read far more from you. That is really a great website.

  11. Pam Yamaoka says:

    This is a great blog. thanks so much for all the information!

  12. hey I was very impressed with the setup you used with this weblog. I use blogs my self so very good job. definatly adding to bookmarks.

  13. bookmarking says:

    Enjoyed every bit of your blog post. Keep writing.

  14. bookmarking says:

    Im thankful for the post.Thanks Again. Great.

  15. social says:

    Thank you for your article.Really thank you! Fantastic.

  16. bookmarking says:

    Awesome blog article.Thanks Again. Will read on…

  17. I used to be very pleased to find this web-site.I needed to thanks to your time for this wonderful learn!! I definitely enjoying every little bit of it and I’ve you bookmarked to check out new stuff you blog post.

  18. Hello.This article was really fascinating, especially because I was searching for thoughts on this issue last Monday.

  19. Fidel Vallez says:

    You need to get upset! Really its a must to take a look past everything and get upset. This will help you stay above the curve.

  20. 抓姦 says:

    Cool Article! My spouse and i had been simply just debating that there’s a whole lot absolutely wrong details at this matter and also you precisely replaced the belief. Many thanks for a marvelous contribute.

  21. 抓姦 says:

    Hi, can I quote some of the content found in this entry if I provide a link back to your site?

  22. This actually answered my problem, thanks!

  23. Hello there, simply become aware of your blog via Google, and found that it is truly informative. I’m gonna watch out for brussels. I’ll appreciate when you proceed this in future. A lot of other people might be benefited out of your writing. Cheers!

  24. 行動電源 says:

    I’m grateful for you because of this excellent content material. You genuinely did make my day :

  25. CrorkService says:

    Very informative article.Really thank you! Much obliged.

  26. 網頁設計 says:

    Maintain up the great work mate. This website article shows how well you comprehend and know this subject.

  27. I’m not positive the place you’re getting your info, but good topic. I must spend some time finding out more or figuring out more. Thank you for magnificent information I used to be looking for this info for my mission.

  28. Barrie B says:

    Hello, I am commenting from Bendigo, Australia. Thanks for the great content. It helped me a lot with my TAFE internet research assignment :)

  29. June says:

    Greetings, I am writing from the Gold Coast, Australia. Thanks so much for the interesting content. It helped me a lot with my TAFE computing assignment :)

  30. seo software says:

    Awesome things here. I’m very happy to see your post. Thanks a lot and I am having a look forward to contact you. Will you kindly drop me a mail?

  31. It’s refreshing to read somebody with a writing voice like you. Hard to discover these days on the world wide web.

  32. I’m not sure where you’гe getting уour infοrmatiоn,
    but gгeat tοpiс. I nеeԁs to spend some timе
    lеarnіng mοre or understanԁing more.
    Τhanks for fantastіс information I
    ωаs looκing fοг this infο foг
    my mission.

  33. Great paintings! That is the kind of info that should be shared around the internet. Disgrace on the seek engines|Google} for no longer positioning this submit higher! Come on over and talk over with my website . Thank you =)

  34. Orval says:

    This is a wonderful entry, you made it enjoyable to read.

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>