SMS Marketing Campaigns: Text Reply vs. Email Reply

The typical SMS marketing campaign: A customer sees your ad, which features an SMS call-to-action (something like ‘text CAR to 19 33 33 for a test drive’). The customer sends a text to your number, and gets an automatic SMS reply. SMS marketing campaigns all work this way, right?

Well, no. It’s true that almost all SMS marketing campaigns reply to customers via text message. But you can also send an email reply at the same time as the text reply. So what’s the difference?

Automatic text message responses are the most common way to confirm a customer’s response to your SMS campaign. They are immediate, succinct, and go directly to the hand of the customer. They are also the easiest form of reply to set up. The cost to send reply texts to customers varies between providers. With TXT2GET, it is free.

When added to an SMS campaign, email replies can send extra information that can’t fit in a reply text, including graphics and links to Websites or social media. Adding an email reply takes a bit longer to set up, but it is useful for campaigns that need to send graphics or a bulk of information, such as real estate campaigns. Additionally, email replies go to the customer’s computer, which can be useful if you want to encourage them to engage with your online presence. Some SMS providers charge extra to send an email reply to a customer, but with TXT2GET it is free.

We have put together some instructional videos with more information on setting up a campaign. View the video on setting up a text response campaign, or the videos explaining how to set up a basic email response or an advanced email response. Alternatively, visit our Web page to see the 5 steps to create a text marketing campaign.

This article was written by Emma Rose Smith of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords to advertising that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in.

Click on this link to get free advice on how mobile marketing can improve your business’ advertising.

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