Over the last decade, mobile marketing has flourished, journeying from mere mobile ticketing to mobile banking, text message recruitment, news updates, and much more. Many businesses and marketers are now making their own first foray into mobile marketing. So what are the challenges of partaking in mobile marketing for the first time?
One of the challenges of mobile marketing is actually one of the simplest advertising principles: learning how to define your target audience and campaign strategy clearly. Yes, mobile marketing is still dependent on the basic principles of successful advertising, which often boil down to careful planning. Defining a target demographic plays a large part in this, because different target demographics find value in different kinds of mobile marketing. One of mobile marketing’s key facets is its tailor-made application, so those new to mobile marketing have the responsibility to make their campaigns as relevant to the customer as possible.
One other challenge facing those new to mobile marketing is mobile fragmentation. With a wide range of specifications, protocols, and devices used around the world in mobile marketing, it can be difficult to determine the most appropriate device(s) to carry a promotion. Hint: region profiling helps you determine how your new mobile marketing campaign should be carried out.
Another vital thing in mobile marketing is customer awareness. Letting the world know your company is out there is easier when you integrate mobile marketing with other strategies such as online, radio, or outdoor advertising. Those new to mobile marketing should enjoy its capacity to be fine-tuned while the campaign is live. This enables the optimum audience interaction: adding a mobile marketing keyword to existing advertising usually increases ad response by 2-3x.
Many of the challenges for those new to mobile marketing seem like completely new battles. However, at heart they are the same principles of best practice for any kind of marketing, and adapting them to mobile marketing will greatly boost the success of your first campaign.
This article was written by Alex Speirs of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords to advertising that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in.
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