Consumer attention is getting shorter and shorter. How can businesses use advances in technology to capture the wandering eye of target consumers, and keep it firmly fixed on their brand?
Recent panel discussions found the base model of consumer interaction is a strong one, but what needs to change is the mode of delivery. Consumers are still looking for information and incentives, but how they are looking for it and how they expect to interact has changed.
So what will make consumers look more closely at a brand when making their purchase decisions? The panel concluded that businesses that develop mobile marketing and mobile technology would capture the attention of their consumers in the future. Research has found that mobile internet is fast taking over from desktop internet, and it is up to businesses to ensure they allow for this by adopting a few mobile marketing strategies.
Getting your brand in front of your consumers needs to allow for how the consumers view information in the marketplace. Mobile marketing is fast becoming King, as businesses need to find ways to connect with customers. Mobile marketing calls-to-action for competitions, information gathering and loyalty programs are easy to plan and implement, and the reporting rewards and database development are very valuable outcomes. For ideas on how to engage consumers, read some of our mobile marketing case studies.
There is no need to reinvent the wheel to interact using mobile marketing, but there is a need to reinvent your business’s delivery. Consumers want businesses that provide accurate and important information, and incentive to purchase from and maintain a relationship with the business. Mobile technology and mobile marketing just provide the tools to make this interaction even easier.
Mobile marketing is not a difficult process. There are many tutorials and assistance programs to help you implement a mobile marketing strategy in your business. Picking the right mobile marketing company for your business can mean you have a mobile marketing campaign up and running in no time.
This article was written by Angela Mabey of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords to advertising that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in.
Click on this link to get free advice on how mobile marketing can improve your business’ advertising.