Tag Archives: ad response

First-time Mobile Marketing: What Challenges You?

Many businesses and marketers are now making their first foray into mobile marketing. So what are the challenges of partaking in mobile marketing for the first time? Continue reading

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David Berkowitz from AdAge: Your Mobile Marketing Plan in Four Easy Steps

For most marketers, planning a mobile program is a relatively new exercise. Even for marketers with years of experience with mobile, questions will arise: which channels, tactics and vendors to use? Marketers can build a mobile plan by answering four questions that lead to figuring out how to make the most out of mobile. Continue reading

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SMS mobile marketing: connecting traditional and social media

Mobile marketing is a unique form of advertising, offering distinct advantages which no other forms of media can achieve. One of these is the unparalleled ability within the world of advertising to bridge the gap between traditional and social media. Continue reading

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