Tag Archives: best practice

First-time Mobile Marketing: What Challenges You?

Many businesses and marketers are now making their first foray into mobile marketing. So what are the challenges of partaking in mobile marketing for the first time? Continue reading

Posted in Opinion | Tagged , , | 23 Comments

SMS Marketing Campaigns: Text Reply vs. Email Reply

Most SMS marketing campaigns let you reply to customers via text message. But you can also send them an email reply at the same time. So what’s the difference? Continue reading

Posted in Q & A | Tagged , , | 29 Comments

4 Black-Belt SMS Marketing Tools

Good SMS marketing is a cutting-edge, creative way to connect with customers and boost ad return. Continue reading

Posted in Opinion, Q & A | Tagged , , , , , | 256 Comments

3 Mobile Marketing Lessons From Group Buying Deals

Group buying deals are massive- take Spreets’s $40 million sale and Groupon’s app giveaway. What does this teach us about mobile marketing? Continue reading

Posted in Industry News | Tagged , , | 39 Comments

Common SMS Marketing Mistakes – Part 1

Before rushing headlong into SMS marketing, it is useful to find out what some of its common mistakes are. So what should we avoid in SMS marketing? Continue reading

Posted in Opinion | Tagged , | 30 Comments

Google’s new ‘+1’ button allows ‘black hat’ advertising?

Don’t get me wrong, the ‘+1’ button isn’t necessarily a bad thing. But when everyone is seeing its positives, we need to ask whether it could also open up the Web to ‘black hat’ advertising. Continue reading

Posted in Opinion | Tagged , , | 23 Comments

McDonald’s advertising: Why you are the most important thing in the ad

Interactivity is getting more and more popular in advertising. Interactive advertising can be iPhone-based augmented reality campaigns like Red Bull’s app (which lets you build a 3D racing track by scanning barcodes of Red Bull cans). Interactive advertising is also this McDonald’s advertising for all-night opening times. Continue reading

Posted in Industry News | Tagged , | 60 Comments

David Berkowitz from AdAge: Your Mobile Marketing Plan in Four Easy Steps

For most marketers, planning a mobile program is a relatively new exercise. Even for marketers with years of experience with mobile, questions will arise: which channels, tactics and vendors to use? Marketers can build a mobile plan by answering four questions that lead to figuring out how to make the most out of mobile. Continue reading

Posted in Industry News, Q & A | Tagged , , | 2 Comments

Facebook Pages for Dummies (and why you need to update yours now)

Facebook Pages are different than profiles. You have a profile for you, Jane Doe, but your business can’t have a profile — it can have a Page. A Page is a place to house all the pertinent information about your company. You can include: a company overview, contact info, press releases, videos, blog RSS and company news and status. The most important thing? Customer interaction. Continue reading

Posted in Opinion | Tagged , | 3 Comments