Tag Archives: google

Mobile Payments: Google vs. Apple in New Mobile Marketing Tool

Google released the news yesterday that their new mobile marketing venture is to create a mobile payment system, possibly for release before Apple’s. Continue reading

Posted in Industry News, Opinion | Tagged , , , , | 267 Comments

How Does Google Measure Advertising Response?

Or, how do the rest of us measure advertising response? Many marketers and advertisers can only guess when trying to measure advertising response. But of course, it’s not ideal to measure advertising response based on speculative figures. Continue reading

Posted in Industry News | Tagged , , | 16 Comments

US: 1/3 of Android, iPhone Apps Used Before Getting Out of Bed

A recent report by Ericsson claims that 35% of US Android and iPhone users interact with an app before even getting out of bed in the morning. Continue reading

Posted in Industry News | Tagged , , , , | 24 Comments

Google’s new ‘+1’ button allows ‘black hat’ advertising?

Don’t get me wrong, the ‘+1’ button isn’t necessarily a bad thing. But when everyone is seeing its positives, we need to ask whether it could also open up the Web to ‘black hat’ advertising. Continue reading

Posted in Opinion | Tagged , , | 23 Comments