Tag Archives: mobile commerce

Is Mobile a Medium or Merely a Strategy?

Mobile: one of today’s most successful marketing tools. However, as one of the world’s leading advertising markets, there is some ambiguity when it comes to defining it. Is mobile a medium, or is it merely a strategy? Continue reading

Posted in Opinion, Q & A | Tagged , | 9 Comments

Mobile Payments: Google vs. Apple in New Mobile Marketing Tool

Google released the news yesterday that their new mobile marketing venture is to create a mobile payment system, possibly for release before Apple’s. Continue reading

Posted in Industry News, Opinion | Tagged , , , , | 267 Comments