Tag Archives: outdoor ads

Should I Integrate My Traditional and Mobile Marketing?

Mobile marketing is a worldwide phenomenon, transcending ages, cultural backgrounds, and personal interests. Many are now asking, “Should my mobile marketing be integrated with my existing marketing strategies?” Continue reading

Posted in Opinion, Q & A | Tagged , , , , , | 201 Comments

McDonald’s advertising: Why you are the most important thing in the ad

Interactivity is getting more and more popular in advertising. Interactive advertising can be iPhone-based augmented reality campaigns like Red Bull’s app (which lets you build a 3D racing track by scanning barcodes of Red Bull cans). Interactive advertising is also this McDonald’s advertising for all-night opening times. Continue reading

Posted in Industry News | Tagged , | 60 Comments

SMS mobile marketing: connecting traditional and social media

Mobile marketing is a unique form of advertising, offering distinct advantages which no other forms of media can achieve. One of these is the unparalleled ability within the world of advertising to bridge the gap between traditional and social media. Continue reading

Posted in Opinion | Tagged , , , , , , , | 12 Comments