Tag Archives: print ads

Should I Integrate My Traditional and Mobile Marketing?

Mobile marketing is a worldwide phenomenon, transcending ages, cultural backgrounds, and personal interests. Many are now asking, “Should my mobile marketing be integrated with my existing marketing strategies?” Continue reading

Posted in Opinion, Q & A | Tagged , , , , , | 201 Comments

How Does Google Measure Advertising Response?

Or, how do the rest of us measure advertising response? Many marketers and advertisers can only guess when trying to measure advertising response. But of course, it’s not ideal to measure advertising response based on speculative figures. Continue reading

Posted in Industry News | Tagged , , | 16 Comments

The Loop wins an AIMIA: Young advertisers prove they can advertise themselves

The Loop’s recent AIMIA for ‘Best Enterprise’ means social networking is more important than traditional jobseeking methods, particularly for young advertisers. Continue reading

Posted in Industry News | Tagged , , | 28 Comments

SMS mobile marketing: connecting traditional and social media

Mobile marketing is a unique form of advertising, offering distinct advantages which no other forms of media can achieve. One of these is the unparalleled ability within the world of advertising to bridge the gap between traditional and social media. Continue reading

Posted in Opinion | Tagged , , , , , , , | 12 Comments